Defining Your Ideal Target
Who: Your ideal targets are the key decision-makers—Jail Administrators, Wardens, and Sheriffs—who are responsible for safety, compliance, and budgeting.
Where: Initially, you must qualify facilities based on their infrastructure. For 2025 and early 2026, our focus is on single-occupancy cells used for high-risk situations like:
Booking cells
Detox Cells
Suicide watch cells
Listening for Buying Triggers
A buying trigger is an event or situation that moves a facility from "maybe someday" to "we need a solution now." These are powerful green lights that signal a highly qualified lead who is likely experiencing significant pain. Listen for these triggers in the news, on social media, or in your initial conversations:
Critical Staffing Challenges: The facility is publicly discussing or struggling with officer shortages or burnout.
A Recent Critical Incident: They have had a previous or recent death in custody, which creates immense pressure for immediate change.
Stated Safety Concerns: The administration has publicly expressed specific concerns about inmate safety.
Technologically Progressive Leadership: The Sheriff or Warden is known for being an early adopter of new technology.
An Election Cycle: A key decision-maker, like the Sheriff, is running for office and wants to campaign on a platform of improving facility safety and modernizing technology.